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Essential VCE Business Management Units 1&2 Third Edition

 

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Essential VCE Business Management Third Edition offers fully updated topical case studies and articles that demonstrate how theory works in contemporary business practices.

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The Interactive Textbook is available for purchase separately or in a bundle with other resources in the series. The access code may be delivered in a sealed pocket, or supplied via email or by your school, and provides access to:

  • Interactive Textbook
  • PDF Textbook
  • Word activities
  • Weblinks
     

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To view a sample chapter, please click on the file below in blue.

Full PDF Textbook

  • Complete textbook [PDF 31.9Mb]

PDF Textbook chapters

  • Preliminary pages [PDF 0.6Mb]

  • Chapter 1: Business organisations [PDF 1.4Mb]

  • Chapter 2: Small business in Australia [PDF 2.2Mb]

  • Chapter 3: Business environments [PDF 1.7Mb]

  • Chapter 4: Major decision making prior to starting a small business [PDF 2.2Mb]

  • Chapter 5: Business support services [PDF 1.8Mb]

  • Chapter 6: The importance of business planning [PDF 1.0Mb]

  • Chapter 7: Major planning decisions throughout the life of a small business [PDF 1.8Mb]

  • Chapter 8: Ongoing evaluation of small business [PDF 1.4Mb]

  • Chapter 9: Introductory accounting for small business [PDF 2.0Mb]

  • Chapter 10: Management of staff in small business [PDF 1.2Mb]

  • Chapter 11: Information and communication technologies in small business [PDF 1.2Mb]

  • Chapter 12: Legal requirements of small businesses offering goods and services [PDF 5.7Mb]

  • Chapter 13: Communication in business [PDF 2.5Mb]

  • Chapter 14: Effectiveness of communication [PDF 1.2Mb]

  • Chapter 15: Managing the marketing function [PDF 1.0Mb]

  • Chapter 16: Market research [PDF 0.9Mb]

  • Chapter 17: The marketing plan and evaluation of performance [PDF 1.1Mb]

  • Chapter 18: The marketing mix and related marketing strategies [PDF 1.4Mb]

  • Chapter 19: Managing the public relations function [PDF 2.0Mb]

  • Dictionary and index [PDF 0.4Mb]

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    Sample Files

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    Now available

    Activity 6.3

    In the printed textbook, Activity 6.3 has an inactive weblink. The activity has been updated - see the 'Word activities' tab, Chapter 6 zipped files.

    Authors

    Gillian Somers, Julie Cain, Megan Jeffery